Technology is opening up many doors for young marketing
students. Young executives are expected to understand the complicated world of
Search Engine Optimization (SEO) and how to leverage social media for increased
sales. SEO marketing promotes products by using keywords that describe the
product niche. Students can use web tools to look up what keywords might use on
a website to increase web traffic.
The following are free tools that provide free keyword ideas:
Students can learn about all of the different ways consumers
might try to find their website by completing a search on these websites. Here
is an example of a keyword project:
Directions: Students will select a company that offers at
least three different products or services and complete the corresponding description
boxes.
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